About Us

Since 1965


Our jewelry family business started with Sergio Vaggi who was a talented and passionate engraver working as an artisan for a jewelry store on the famous Ponte Vecchio in Florence.

His dedication and finest know-how lead him to be titled twice Best Jewerly Engraver in Italy just before World War II. In 1965 he fulfilled his purest dream and opened his own jewelry boutique on the prestigious Ponte Vecchio.

This passion has been passed on from father to son and now, three generations later, after more than 50 years, we continue this tradition, offering a unique selection of modern, antique and estate jewelry, exquisite Florentine craftsmanship and hand-made pieces.

Alongside our elegant selection of fine jewelry, we are official retailer for prestigious brands such as Roberto Coin and Gabriella Rivalta, as well as for some of the most distinguished watch labels, including Breitling, Zenith, Tag Heuer & many more.

We are also proud to own the only Buccellati boutique in Florence, an international icon for the entire jewelry world.